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Promotion of artificial intelligence for small and medium-sized enterprises


Acronym: BrAIn
Framework: Danube Reginal Programme
Duration of the project: 01.01.2024 - 30.06.2026

Aim of the project:

BrAIn Project: Innovation and Technology in the Danube Region
The aim of the BrAIn project is to improve the competitiveness of the economies and small and medium-sized enterprises of the Danube region through AI, i4.0 and human-centered i5.0 technologies. Through its transnational cooperation, the project offers coordinated technological developments and training programs aimed at fostering innovations and practical solutions for integration into value chains.
Key areas such as manufacturing, agri-food and healthcare face a number of challenges, including rising labor costs, demographic issues and rapid technological transformation of industries. In response to these, the BrAIn project offers pilot programs and measures to support the regional and international dissemination of knowledge acquired at the local level.
The project uses the EU's innovation support framework, in particular the S3 strategy and EC Regulation 2021/1060, to promote local application of knowledge and technologies and effective integration in value chains. In this way, the BrAIn project contributes to a more balanced and sustainable development of the Danube region.

Project partners:

  • Pannon Business Network Association (PBN) - Hungary - LP
  • ITC – Innovation Technology Cluster Murska Sobota (ITC) - Slovenia
  • Steinbeis 2i GmbH (SEZ) - Germany
  • Foundation Cluster Information and Communication Technologies (ICT Cluster) - Bulgaria
  • West Regional Development Agency (W RDA) - Romania
  • PROUNION (PU) - Slovakia
  • Business Upper Austria (Biz-up) - Austria
  • XR Institute Ltd. - (XRI) - Czech Republic
  • University of Belgrade - School of Electrical Engineering (ETF) - Serbia
  • Organization for Entrepreneurship Development (ODA) - Moldova
  • Information Society Development Institute (IDSI) - Moldova

Activity of PBN:

PBN, as the leading partner of the BrAIn project and the head of the EUSDR PA 8 Working Group on Artificial Intelligence, plays a prominent role in the coordination of the project. In the framework of the project, PBN manages the development of educational materials aimed at the application of AI and i4.0 technologies in the healthcare sector. These materials help develop the capabilities of the workforce, particularly with a focus on innovative solutions to the challenges of aging.

In addition, PBN manages a transnational pilot project that seeks solutions to the problems presented by the aging population using AI technologies. This project provides an opportunity for participating countries to jointly develop and test new approaches that can improve the quality of life of the older population and support the efficiency of health services.

The activities led by PBN not only promote sectoral development, but also contribute to the sustainable innovation of healthcare systems in the Danube region. These components of the project are important steps in addressing the health challenges of the region as a whole, while strengthening transnational cooperation and knowledge sharing between partner countries.

Budget in Euro:
Project overall budget: 187 4990.00 EUR
Interreg Funds (PBN): 225 800,00 €

Project homepage: https://interreg-danube.eu/projects/brain
Program homepagehttps://interreg-danube.eu/
Project manager: Renáta Csabai (renata.csabai@pbn.hu)

'This project is supported by the Interreg Danube Region Programme project co-funded by the European Union'